Smart Merchandising
Video is the most engaging form of content on the web. Why hide it? Get your videos seen with Invodo Smart Merchandising. Shoppers who view a video experience increased purchase confidence and are more likely to buy. The more consumers that view video, the bigger the impact. Use Smart Merchandising to achieve maximum video results.

Overlay Call-to-Action
Engage shoppers immediately by overlaying a video call-to-action on or near the hero image. Shoppers will view your content at a higher rate leading to increased engagement and sales.
The video call-to-action functions as a Javascript-based ‘Play’ button. When clicked, the Overlay InPlayer opens over the page or the Embedded InPlayer scrolls into view.
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Call-to-Action Icons
Similar to the overlay call-to-action, a video CTA icon lets you launch the Invodo InPlayer from multiple locations on a page. A CTA can be placed anywhere you can place an image giving you the flexibility to merchandise videos for maximum results.
Work with Invodo to create custom CTAs to align with your brand and match the look and feel of your site.

Customizable InPlayer Design
The Invodo InPlayer has many customizable features to better merchandise your video content. If you are using the Embedded InPlayer, customize the color of the play button to stand out from the other content on your pages to increase views.
Check out more InPlayer features here.


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